New Work: Tim Walz + Coors Light and a Crossword In Tomorrow's Newspapers

Flipping the vintage misogynistic ad for America's Dad

Here’s a new spot I creative directed and EP’d for Creatives For Harris that updates the classic Coors Light campaign from 2002 to be less… well… creepy. In case you’re not familiar, the original ad plays on the classic(?) trope of “Hey, wouldn’t it be hot if you could have sex with twins?”

I feel like these were everywhere from 2002-2005ish. And, their tight structure and punchy editing felt like a great template to push a new kind of masculinity. I jumped in as creative director, got amazing comedy writer Juliet Seniff to write the lyrics, musician Adam Tressler to redo the music, and found a great editor on the Creatives For Harris slack channel named Chandler Kilgore-Parshall who edited it all together. Here’s what we cooked up:

If you feel so inclined to share, the video is up on Instagram, LinkedIn, YouTube, and TikTok.

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Also, I’ll be making my in-print crossword debut tomorrow! Universal Puzzles (via Andrews McMeel) will publish my puzzle “Undercover Agent” in a couple dozen different print newspapers tomorrow. It will be online here on 10/2 and available in your local newspaper if your local newspaper is one of the following:

• The Boston Globe

• The Charlotte Observer

• The Chicago Sun-Times

• The Durham Herald Sun

• The Los Angeles Daily News

• The Miami Herald

• The Orange County Register

• The Philadelphia Inquirer

• The Raleigh News & Observer

• The Seattle Times

• And more!

UPDATE: It looks like someone has also uploaded it to Down For Across here.

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